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Beiersdorf-owned skincare brand Eucerin has expanded its suncare line with the launch of Eucerin Sun Advanced Hydration Face SPF 50. This sunscreen has an ultra-lightweight fluid formula with clinically proven all-day hydration* and delivers skin benefits beyond UVA/UVB protection. Emily Kiely, Marketing Director at Eucerin, said, “Suncare should be an integral part of your daily skincare routine, not a separate step. Our new Advanced Hydration Face SPF 50 seamlessly blends the best of both worlds: broad-spectrum sun protection with the hydration your skin craves. This fluid formula feels incredibly light on the skin and wears beautifully under makeup, making it perfect for everyday use—what’s more, it’s portable so you can simply grab it and go, and protect your skin every day.” Eucerin is formulated with five antioxidants (5AOX Shield) helping defend against long-term sun damage.** The Advanced Hydration Face Sunscreen contains Eucerin’s proprietary 5AOX Shield, plus multi-weight hyaluronic acid and humectants for immediate and clinically proven, all-day hydration.* Its fluid-like formula is the most lightweight in Eucerin’s suncare line to date, blending quickly for an invisible finish, and perfect for daily use under makeup. Advanced Hydration Face is also hypoallergenic and non-comedogenic, making it suitable for all skin types and tones.
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